Turning a Pest Into Purpose: Why We Use Carp in Our Dog Treats

If you’ve spent time along Australia’s rivers, you may have heard of one of the biggest environmental challenges our waterways face: carp. These fish aren’t just another species swimming around—they’re an invasive pest causing serious harm to our ecosystems. But what if, instead of seeing a problem, we saw an opportunity?

Introduced decades ago, carp have spread rapidly throughout Australia’s rivers and wetlands. Their feeding habits stir up sediment, reduce water quality, destroy native plant habitats, and put native fish at risk. In fact, carp can make up as much as 80–95% of the fish biomass in some areas.

They’re resilient, fast-breeding, and tough to remove—making them a serious environmental issue for local ecosystems, communities, and industries.

♻️ Our Solution: Upcycling an Environmental Pest

Rather than letting carp go to waste, we’re giving them a new purpose. By transforming this invasive species into premium, eco-friendly dog treats, we’re turning an environmental problem into a sustainable solution.

Every bite of our carp treats helps:

• Protect native waterways by reducing carp numbers
  
• Support local communities involved in carp harvesting
  
• Reduce waste through upcycling a resource that would otherwise be discarded

Why Carp Is Good for Dogs

Carp isn’t just good for the planet—it’s great for your pup.

• High in protein to support healthy muscles
  
• Rich in omega-3 fatty acids for a shiny coat and healthy joints
  
• Single-protein and naturally sourced, making it gentle on sensitive tummies
  

No fillers, no additives—just good, clean nutrition your dog will love.